When it comes to experiential marketing, Grey Goose is aiming make experiences more memorable as consumer expectations are higher now.
As more money is poured into this space, more creators and influencers will want in. And the platforms are trying to compete for their participation.
Stress, confusion and tears amid search for data clean room answers
Paradoxically, the industry can’t seem to agree on what exactly a data clean room is, even though it is rushing to embrace the need for them.
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Social media has become the number one channel through which consumers discover products and services. Given how much time consumers spend on various social media platforms, it’s no surprise that media companies are striving to translate commerce strategies into the social space. Social platforms are building a shopping experience through touchpoints such as instant buying […]
Report: The brand’s guide to the future of social commerce “>
WTF is the difference between gaming and esports?
As brands bring their gaming departments in-house and become more sophisticated operating in the space, they’ve upped their demands for general gaming content, and organizations have adapted in kind.
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
The company has found that potential renters spend more time watching content via streaming services as well as listening to podcasts which makes those spaces more attractive, according to Patrick Dodson, vp and head of marketing at Apartments.com.
